The method used to make kefir is one of the main differences between kefir and yogurt. Traditional milk kefir uses kefir grains and whole cow’s milk – although we make ours with organic cow’s milk, coconut and oat milk alternatives.

Kefir grains are not actually grains at all – they are small gelatinous beads that look like grains and contain a variety of bacteria and yeasts. The grains are placed in a glass jar or bowl, soaked in milk, covered and left at room temperature for a minimum of 24 hours. This enables the bacteria and yeast to ferment the lactose (natural sugar in milk) into lactic acid, activating the bacteria to proliferate and grow.

After fermenting, the grains are strained from the kefir and transferred to a fresh batch of milk and used again to enable them to keep reproducing – this cycle can be carried on indefinitely.

When the product is put in the fridge, the cool temperature inhibits the fermentation process.



As our ratio results in a higher potency, KEFIR MAGIC has richer sources of probiotic bacteria than others and therefore continuous consumption may result in die off pain. Named famously after kefir’s out-of-the-ordinary symptoms, your body will being to rid itself of bad bacteria and leave it restored and replenished with good. Die off pain can be tough but incredibly rewarding. It varies person to person, but expect the symptoms anytime between 3 days to 3 weeks. As your body begins restoring, you may experience terrible headaches, sensitive teeth and other more stranger side effects. But do not worry! And most definitely do NOT stop taking your daily dose. The die off period will only last 1-2 weeks at most and should be cherished as during this time you can identify and feel your kefir working it’s magic. Purge the bitter bacteria and enjoy the sweet feeling of clarity!

For those who are not used to probiotics or fermented foods, it is sensible to start with the recommended daily dose. Anyone with a compromised immune system should speak to a health professional before introducing or increasing their fermented food intake.



Absolutely! Because our batches are small you will certainly see separation and it may become thicker over time. Make sure you are stirring or shaking before serving. This is why store-bought kefir is hidden in opaque bottles as they think it’s discouraging but we like to show off! Every bottle is marked with an expiry date. Trust us, you’ll know without a doubt if it’s expired.



A 150ml serving of KEFIR MAGIC contains:

Protein: 4 grams

Calcium: 10% of the RDI

Phosphorus: 15% of the RDI

Vitamin B12: 12% of the RDI

Riboflavin (B2): 10% of the RDI

Magnesium: 3% of the RDI

• A decadent amount of Vitamin D

In addition, KEFIR MAGIC has about 75 calories, 7–8 grams of carbohydrates and 3–6 grams of fat.

These figures slightly vary between the type of milk used.

If you have any further questions or are kefir curious, email us!